Équipe – KOOL

Find out who is behind the KOOL mission

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Juan Rincon


The heart

Finishing a bachelor's degree in kinesiology, his right brain brings a certain creativity to the mission.

“Mental health has always been a vital part of my life. The only problem is that I only learned about it in distress as an adult. Arriving as a war refugee in 2005, it has been natural over the years to focus on the positive, the new, the opportunities, the progress and the future. This is the right thing to do in a world full of possibilities; we need to look ahead, have goals and work hard to achieve them. FALSE.

There is a very important nuance that he missed in my development and which I notice socially missing when working with humans as a kinesiology student. When there is something that hurts between our ears, it’s our obligation to listen to it, accept it, and seek help when it’s needed. No one is going to do it for you, quite simply, because no one knows it, so no one can. My goal in creating KOOL is to break this intra-personal silence and make this introspective listening become normal for everyone. "

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Samuel Choquette


The body

Finishing the baccalaureate in kinesiology, his initiative opens doors and advances the mission.

“Working in the health field, I realize that mental health is often overlooked and forgotten when it comes to talking about health. Yet it plays a major role in performance and the achievement of long-term goals. People often come to me for very superficial purposes related to their appearance, which can be okay in some cases.

On the other hand, it is not by trying to fit into a superficial ideal of beauty defined by society that the process will be done in a healthy way. Everyone should aim to be healthier while accepting their uniqueness and flaws. I try to the best of my knowledge to raise awareness with each client I meet, but I believe that acting on a larger scale, such as by creating KOOL, will be a much more effective and powerful means of prevention in order to create a wind of change. ".

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Étienne Penelle


The head

Finishing the bachelor's degree in mechanical engineering, its structure helps to keep control over the mission.

"Almost an engineer, either doing energy calculations or designing machines, it is true that my field of study does not seem to relate to mental health and well-being.

By doing this kind of work which constantly demands my whole head, I need to be in good health… And by good health, I am referring as much to the physical as to the mental, which is not the reflex of our society. Ask someone you know how they view their health, and they'll tell you about their physical health, not to mention their mental health. Therein lies the problem, because health is as much physical as it is mental. This is the mindset that I want to change, by making people aware of the importance of mental health "